Meet the Team Behind Frequency, Spotify’s Celebration of Black Culture, Creativity, and Community Each day, creators are uploading to Spotify new shows on topics that are meaningful to them and finding a growing audience ready to listen. With tools like Spotify for Artists and programs like Sound Up, podcasting is becoming more accessible to first-time podcasters and individuals from historically underrepresented groups. Podcasting Serves as a Private, Intimate, and Empathic Medium for Previously Closeted Conversations Each year’s Hack Week has a broad, inspiring theme, and 2021’s “Making Space” enabled some members of our R&D team to investigate and reinvent their own ways of working. Spotify’s annual Hack Week enables our employees to explore their creativity and curiosity by taking a break from their everyday work to hack on something they’re excited or passionate about. Nontraditional Hack Week Projects Pave Way for Innovation and Accessibility at Spotify “Jerusalema,” which debuted in South Africa and quickly became a viral dance trend, also went global on Spotify as fans craved to hear the catchy song some more. We noticed that fans’ streaming habits-and their social media use-changed during the era of social distancing. Jerusalema, the Limpopo House Track That Got the World Dancing Thanks to streaming, it’s commonplace for media to move in many directions, with movies and TV shows inspiring accompanying podcasts and beloved podcasts like Song Exploder reimagined as visual series. The Challenges and Opportunities in Transforming the ‘Song Exploder’ Podcast Into a Netflix Show We also debuted research showing that playing music calms your pet when you leave the house. Spotify’s universally beloved Pets Playlist campaign enabled pet owners to create a custom playlist for their furry-or scaly-friends by entering their pets’ attributes into a custom Spotify microsite. Spotify Has the Pawfect Playlist for You and Your Pet We interviewed Gautam Talwar, our Managing Director of Southeast Asia, to learn more about the differences in music tastes and streaming habits throughout the region, as well as the opportunities ahead. Sout heast Asia is one of the fastest growing and most diverse music markets in the world. Let this story serve as your guide(book).ĥ Questions (and Answers) with Gautam Talwar, Managing Director, Spotify Southeast Asia One of the benefits of Spotify Premium is the ability to download music for later, whether that means heading to the airport or driving into the wilderness. How to Download and Listen to Music and Podcasts Offline and On the Go Completing the roundup were our Cosmic Playlists for each star sign that astrologer Chani Nicholas helped curate. Speaking of cultural cues, 2019 kicked off a number of astrology-related podcasts on Spotify, with Horoscope Today, Astrology Club, and many more. 2019Īstrologer Chani Nicholas Shares How Music Matches Your Horoscope Spotify makes and reflects culture, and our users love to see patterns in what they and the world are streaming-exemplified in this dive into the songs from the movie’s past iterations. What Lady Gaga’s ‘Shallow’ Says About ‘A Star is Born’ and Music Itself Mexico City is a hub like no other for food and culture, and as it turns out, for streaming too. Spotify for Artists tools help musicians find their fan bases in unexpected places. Mexico City Is Now the World’s Music-Streaming Mecca The first time we released our SOS predictions, they foreshadowed a summer like no other-the summer of Scorpion. More Than Magic: Behind Our 2018 Songs of Summer Predictionsīy now, our annual Song of Summer predictions and results are a Spotify and For the Record staple. So in celebration of five years of For the Record, we’re highlighting some of our favorite stories that capture the spirit of streaming worldwide and tell Spotify’s story. For the Record, along with our podcasts and social handles, unfurls the story of Spotify every single day for our most important audience: you. Spotify has always had a unique story to tell, and our ambition is to share it with you in our own words wherever you are. We’ve had the privilege of introducing you to major company news like Spotify’s foray into podcasting, annual Wrapped campaign, launch in 80+ more markets around the world, and partnership with FC Barcelona, but also of highlighting some of the names, events, and trends shaping the world of audio. From our first post on Spotify’s IPO to our recent coverage of Stream On, For the Record has shared with you many of the impactful moments that have resonated at Spotify-and also across culture more broadly.
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